UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. After the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved all sorts of negative connotations. Many young people, however, do not understand why this will be so.
For many totally law-abiding young people, the humble hoodie is a warm, comfortable clothing choice and nothing more. Personalised hoodies have become especially popular among the younger generation, being a great way to show your support for a club, team, group or cause. Plenty of youngsters get hooded sweatshirts composed as a keepsake from old schools, or fun group holidays. Hoodies are frequently used as a way to remember positive experiences. So why do hoodie-wearers have this type of bad reputation?
One possibility is that, even though vast majority of youngsters wear hoodies, the only real ones who make it in to the media are those that are around no good. This may lead the elderly to assume that it’s young thugs and criminals alone who wear hoodies. This could mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Exposure to perfectly nice youngsters who wear personalised hoodies, or hoodies in general, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.
Another element which might make people cautious with hoodie wearers, if they wear personalised hoodies or otherwise, is the physical shape and style of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood may appear obvious but it is something which can make people nervous because it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even in personalised hoodies, can look particularly menacing, due to the fact their faces are hidden. When you are unable to see the faces of large groups it can seem scary due to the insufficient human connection. Mostly, however, http://yoursite.com to the humble hoodie is a media construct, mixed with slightly little bit of class snobbery and concern with the young…a distressing cocktail once you think about it.
Why not show that personalised hoodies are simply as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you like with them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.